Every country has its own unique culture (or set of cultures). For businesses, this means that while general rules for customer engagement and acquisition may apply, they will be most effective if they are adapted to the unique realities of the specific audience being targeted. For example, if you\u2019re selling in Nigeria, you\u2019ll need to know how to market your product to Nigerians.<\/p>\n
Read more about Business<\/a><\/strong><\/em><\/p>\n This article shares 7 tips to successfully market your product to the Nigerian demographic. We\u2019ll talk about ways to appeal to the cultural peculiarities of the people and win them over. Please read on.<\/p>\n Sociologists often call Nigeria a \u201clow-trust society\u201d. By this, they mean that their people tend to be less trusting than their counterparts in some other countries. This presents a hurdle for businesses, especially new ones. But knowing that this is the default position of many Nigerians gives you an edge. It alerts you to the importance of building trust. And you can do this by being insightful, helpful, honest, and supportive of your customers.<\/p>\n Humans love stories. Nigerians are particularly drawn to them. Storytelling as a marketing tactic could keep the attention of people longer than technical run-downs or regular sales pitches. The best stories are relevant to their audience, and speak to their tastes and preferences, hopes and dreams, fears and detestations. If your stories do all of these things while showing that your offering can be a force for good in people\u2019s lives, you will almost certainly gain traction.<\/p>\n Nigerian cultures tend to value extroversion and reward the outgoing character. You may struggle to make headway if you aren\u2019t building relationships or being friendly. So, a smart way to win Nigerians over is by connecting with them on a human level. Don\u2019t just sell. Form bonds. This is easier to do if you\u2019re operating on the micro or small scale, because you may still be able to interact with customers one-to-one. But even larger companies can do this if they train their customer-facing staff to nurture relationships.<\/p>\n Sign up for the Connect Nigeria daily newsletter<\/a><\/strong><\/em><\/p>\n Nigerians love humour. You see this in the sort of content they consume the most, and in their reaction to people who are great at eliciting laughter. If you inject a bit of humour into your marketing, it could capture the interest of more people. Skits are quite popular; so are pithy but funny quotes. Just be sure that your humorous angle fits well with your overall message, and doesn\u2019t shift attention away from it.<\/p>\n This is perhaps one of the best ways to stand out in Nigeria\u2019s crowded business space. That\u2019s because it\u2019s one area in which many businesses sadly fall short. If your business gains a reputation for being on time with service delivery and responses to inquiries, you\u2019ll garner a loyal following quite rapidly. You could even integrate this fact into your marketing content.<\/p>\n One consequence of Nigerians being rather social is that they value word of mouth over plain marketing from a business. They tend to rely on the recommendations of their close friends, and they will distrust the opinions of experts. While this tendency has its disadvantages, it could work in your favour if your marketing strategy includes word of mouth. Encourage satisfied customers to tell their contacts about your offerings. You may even incentivise them to do so with a referral program that rewards them for sending new customers your way.<\/p>\n A major ingredient of any successful customer retention strategy is making them feel valued. You do this by treating their needs as urgent, resolving their issues professionally, seeking their opinion on ways to serve them better, and sending them your appreciation and good wishes on special days. Nigerians, like everyone else, want to be treated with respect. Marketing that\u2019s supported by strong customer service will yield brilliant results for your business.<\/p>\n
\nBuild Trust<\/strong><\/h2>\n
Tell Stories<\/strong><\/h2>\n
Connect on a Human Level<\/strong><\/h2>\n
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\nEmploy Humor<\/strong><\/h2>\n
Be Prompt and Consistent<\/strong><\/h2>\n
Lean into Word of Mouth<\/strong><\/h2>\n
Provide Exceptional Customer Service<\/strong><\/h2>\n
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